tracking.rocks
The World of Tracking Architectures
From Simple to Sophisticated
Why this site exists
Tracking architectures have evolved from simple copy-and-paste tags into layered, first-party, and server-mediated systems. This site explains those patterns clearly — so you can understand tradeoffs, compare approaches, and choose what fits your data quality, privacy, and engineering needs.
Who it is for
Marketers, analysts, engineers, and anyone designing or reviewing how measurement and marketing data flows from the browser to vendors.
Explore the architectures
Walk through six patterns — from client-side tagging to hybrid setups — with interactive diagrams and practical notes on when each approach makes sense.